PinnedPeter LaiWhy You Need a Partner Management ManifestoAsk anyone in your company to define the partner manager’s role, and you may find that it’s not a very well-understood profession. This is…4 min read·Feb 26, 2021----
Peter LaiThe Essential Guide to Building a Partner Success PlanBy now, we understand the importance of partner ecosystems to succeed in today’s market. According to EY, 90% of companies surveyed have or…4 min read·May 20, 2021--1--1
Peter LaiGive your Partners the Content to be Successful B2B InfluencersThe readily accessible amount of information online has made it far easier for buyers to gather information independently, meaning partner…5 min read·Apr 28, 2021----
Peter LaiUnderstand How the Peak-End Rule Defines the Partner ExperienceThink about the last time you interacted with a partner. What do you remember about the experience you had with them? Were they able to…4 min read·Apr 11, 2021----
Peter LaiUnbundle How You Think to Stay Ahead of Your CompetitionInnovation is a way to stay on top of the competition, reduce costs, and bring new products and services to the market more quickly. In…5 min read·Mar 25, 2021----
Peter LaiCreate Better Partnerships That Customers Actually NeedThe last year has shown us that the pandemic has accelerated the digitization of customer interactions by several years. According to…7 min read·Mar 11, 2021----
Peter LaiHow to Become the Partner that Sales Teams Call FirstIf you think your recent partner sales training was a success, think again. After the partner launch’s initial buzz wears off, sales reps…6 min read·Feb 5, 2021----
Peter LaiHow to Get Into Partnership Management and ThriveEcosystems will continue to be a red-hot topic in the business world, and the COVID-19 crisis has only amplified the importance. While…5 min read·Jan 20, 2021----
Peter Lai5 Predictions for Partnerships in 2021This is the time of year when a flood of end-of-year recap and new-year-predictions arrive. If you’re an avid reader of industry trends…6 min read·Jan 7, 2021----
Peter LaiHow to Inspire a Partner-Centric Culture in Your OrganizationAccording to a 2019 study conducted by Forrester Consulting, organizations with mature partner programs drive 2x faster revenue growth…4 min read·Dec 24, 2020----