Give your Partners the Content to be Successful B2B Influencers

Importance of Personalization

  • Easy for the buyer to quickly and effectively use or share with others
  • Relevant to the specific challenges the buyer is facing
  • Useful for the buyer in accomplishing their intended buying job
  • Credible and backed up by data and facts
  • Addressable to the buyer’s industry, company size, and business goals

First impressions matter

Go to where the buyers are

  • Give — The ability to share comprehensive information promptly. More is better.
  • Tell — The ability to share perspectives, anecdotes, or stories with buyers based on information from professional experience and knowledge.
  • Clarify — The ability to carefully share information to help the buyer make sense of all the information and take action.

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I help businesses build and leverage successful partner programs

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Peter Lai

Peter Lai

I help businesses build and leverage successful partner programs

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