Give your Partners the Content to be Successful B2B Influencers

The readily accessible amount of information online has made it far easier for buyers to gather information independently, meaning partner sales teams have less access and fewer opportunities to influence buyer decisions. According to the 2020 B2B Buyers Survey Report by DemandGen, 77% of buyers indicated that they spend more time researching purchases than the year before. In addition to the wealth of accessible content online, more people are involved in the buying process. If you look at Gartner’s buyer journey, you can see just how complicated…