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Peter Lai
Peter Lai

38 Followers

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Why You Need a Partner Management Manifesto

Ask anyone in your company to define the partner manager’s role, and you may find that it’s not a very well-understood profession. This is especially true when there are valid cases for partner managers to report directly to operations, sales, marketing, or product teams. …

Partnerships

4 min read

Why You Need a Partner Management Manifesto
Why You Need a Partner Management Manifesto
Partnerships

4 min read


May 20, 2021

The Essential Guide to Building a Partner Success Plan

By now, we understand the importance of partner ecosystems to succeed in today’s market. According to EY, 90% of companies surveyed have or are considering a migration towards subscription and consumption-based business models to meet customers’ needs. The rush to adopt digital technology during the pandemic has exposed a skills…

Partnerships

4 min read

The Essential Guide to Building a Partner Success Plan
The Essential Guide to Building a Partner Success Plan
Partnerships

4 min read


Apr 28, 2021

Give your Partners the Content to be Successful B2B Influencers

The readily accessible amount of information online has made it far easier for buyers to gather information independently, meaning partner sales teams have less access and fewer opportunities to influence buyer decisions. According to the 2020 B2B Buyers Survey Report by DemandGen, 77% of buyers indicated that they spend more…

Partnerships

5 min read

Give your Partners the Content to be Successful B2B Influencers
Give your Partners the Content to be Successful B2B Influencers
Partnerships

5 min read


Apr 11, 2021

Understand How the Peak-End Rule Defines the Partner Experience

Think about the last time you interacted with a partner. What do you remember about the experience you had with them? Were they able to provide the resources that enabled you and your team to win the opportunity successfully? Did the partner act with a sense of urgency when needed…

Startup

4 min read

Understand How the Peak-End Rule Defines the Partner Experience
Understand How the Peak-End Rule Defines the Partner Experience
Startup

4 min read


Mar 25, 2021

Unbundle How You Think to Stay Ahead of Your Competition

Innovation is a way to stay on top of the competition, reduce costs, and bring new products and services to the market more quickly. In partnerships, innovation is our competitive advantage. We recognize that our partners’ and customers’ needs are in constant evolution so, to be successful, we always have…

Partnerships

5 min read

Unbundle How You Think to Stay Ahead of Your Competition
Unbundle How You Think to Stay Ahead of Your Competition
Partnerships

5 min read


Mar 11, 2021

Create Better Partnerships That Customers Actually Need

The last year has shown us that the pandemic has accelerated the digitization of customer interactions by several years. According to McKinsey and Co’s survey, companies acted 20 to 25 times quicker than expected in adopting digital solutions. In the case of remote working, they acted 40 times more quickly…

Startup

7 min read

Create Better Partnerships That Customers Actually Need
Create Better Partnerships That Customers Actually Need
Startup

7 min read


Feb 5, 2021

How to Become the Partner that Sales Teams Call First

If you think your recent partner sales training was a success, think again. After the partner launch’s initial buzz wears off, sales reps tend to revert to their habits of going about their workday. As a matter of fact, according to research performed by Gartner, 87% of sales training content…

Partnerships

6 min read

How to Become the Partner that Sales Teams Call First
How to Become the Partner that Sales Teams Call First
Partnerships

6 min read


Jan 20, 2021

How to Get Into Partnership Management and Thrive

Ecosystems will continue to be a red-hot topic in the business world, and the COVID-19 crisis has only amplified the importance. While business leaders still consider ecosystems a lever for disruption in their industry and business models, many have yet to see the revenue growth. …

Startup

5 min read

How to Get Into Partnership Management and Thrive
How to Get Into Partnership Management and Thrive
Startup

5 min read


Jan 7, 2021

5 Predictions for Partnerships and Alliances in 2021

This is the time of year when a flood of end-of-year recap and new-year-predictions arrive. If you’re an avid reader of industry trends and opinion pieces like I am, then you’ve already read a few by now and probably have more bookmarked for later consumption. …

Partnerships

6 min read

5 Predictions for Partnerships in 2021
5 Predictions for Partnerships in 2021
Partnerships

6 min read


Dec 24, 2020

How to Inspire a Partner-Centric Culture in Your Organization

According to a 2019 study conducted by Forrester Consulting, organizations with mature partner programs drive 2x faster revenue growth than companies with less mature programs. Companies that recognize the significance of partnerships and their impact on business outcomes share the same goals across all groups and leverage best practices across…

Startup

4 min read

How to Inspire a Partner-Centric Culture in Your Organization
How to Inspire a Partner-Centric Culture in Your Organization
Startup

4 min read

Peter Lai

Peter Lai

38 Followers

I help businesses build and leverage successful partner programs

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