PinnedPeter LaiWhy You Need a Partner Management ManifestoAsk anyone in your company to define the partner manager’s role, and you may find that it’s not a very well-understood profession. This is…Feb 26, 2021Feb 26, 2021
Peter LaiThe Essential Guide to Building a Partner Success PlanBy now, we understand the importance of partner ecosystems to succeed in today’s market. According to EY, 90% of companies surveyed have or…May 20, 20211May 20, 20211
Peter LaiGive your Partners the Content to be Successful B2B InfluencersThe readily accessible amount of information online has made it far easier for buyers to gather information independently, meaning partner…Apr 28, 2021Apr 28, 2021
Peter LaiUnderstand How the Peak-End Rule Defines the Partner ExperienceThink about the last time you interacted with a partner. What do you remember about the experience you had with them? Were they able to…Apr 11, 2021Apr 11, 2021
Peter LaiUnbundle How You Think to Stay Ahead of Your CompetitionInnovation is a way to stay on top of the competition, reduce costs, and bring new products and services to the market more quickly. In…Mar 25, 2021Mar 25, 2021
Peter LaiCreate Better Partnerships That Customers Actually NeedThe last year has shown us that the pandemic has accelerated the digitization of customer interactions by several years. According to…Mar 11, 2021Mar 11, 2021
Peter LaiHow to Become the Partner that Sales Teams Call FirstIf you think your recent partner sales training was a success, think again. After the partner launch’s initial buzz wears off, sales reps…Feb 5, 2021Feb 5, 2021
Peter LaiHow to Get Into Partnership Management and ThriveEcosystems will continue to be a red-hot topic in the business world, and the COVID-19 crisis has only amplified the importance. While…Jan 20, 2021Jan 20, 2021
Peter Lai5 Predictions for Partnerships in 2021This is the time of year when a flood of end-of-year recap and new-year-predictions arrive. If you’re an avid reader of industry trends…Jan 7, 2021Jan 7, 2021
Peter LaiHow to Inspire a Partner-Centric Culture in Your OrganizationAccording to a 2019 study conducted by Forrester Consulting, organizations with mature partner programs drive 2x faster revenue growth…Dec 24, 2020Dec 24, 2020
